On Tuesday September 18, 2023, Starbucks, the famous coffee giant, opened a massive production and distribution center in Kunshan, Jiangsu Province, about an hour drive from Shanghai. This facility is a 80,000 square-foot (7,400 square-meter) “innovation p
What is Co-branding? Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of brandi
2019-03-01What is Co-branding? Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of brandi
2019-02-28